5 advantages of chatbots in digital marketing- How chatbot is transforming the marketing strategy.
August 15, 2021 | By Shreyas Kulkarni
We have mentioned in our previous articles that chatbots are the future of digital marketing. But why exactly have chatbots been deemed such?
We have discussed in our previous articles that a chatbot is the best interface for customer care because of the myriad advantages it offers from being accessible to efficient. That is to say, it benefits companies by loyally serving their consumers or customers. However to gain customers a company has to have a good marketing strategy. This is where chatbots come into play. Other than impressing the present customers with its hospitable personality, a chatbot does the same with a company’s potential customers.
According to research, 57% of customers preferred live chat to get their queries answered. Also, for communicating with a chatbot, there is no need to leave the page or move onto a new application. You just have to click on the conversational window which is present on the page you are currently on. This is the strategy that companies aim at, especially in digital marketing.
While a customer is surfing on the internet, the companies can use chatbots to latch onto the customers. From then on, a chatbot acquaints the customer with the company, its features, vision, a catalog, etc. and how it can be a suitable option for the consumer. Additionally, it helps in promoting you by interacting with people regarding the brand benefits, discounts and other promotional offers. In simpler words, it provides an overview of the company and why it is worthy of the consumer.
2. Solve queries
If your business gets a ton of client assistance demands through Messenger (or on the off chance that you need to begin using Facebook Messenger as a client care channel), a bot can be immense assistance. You can make a chatbot that assists clients with narrowing down their client assistance issues to a particular classification before guiding them to the ideal individual to converse with or the right answer. Not only does the chatbot introduce your company, but it also answers any query or misunderstanding the consumer has. Moreover, it does so in a matter of seconds and at any time of the day reflecting on a chatbot’s yet another advantage.
One of the digital marketing strategies is to ensure that your buyers are satisfied with their purchase and also send routine follow-ups. Also, chatbots can help in announcing a new offer or a new product launch. Thus chatbots can help maintain a good relationship with both potential and existing customers.
4. Help increase sales
While chatbots are interacting with customers, they can be programmed to collect data, monitor customer behaviour and keep a check on the buying pattern of the consumers. Using the data, businesses can get an idea of the consumer mindset and the buying pattern of the consumers. This data can help businesses understand the market value of the product and can plan their digital marketing strategies accordingly. This will help your company save money and time by not hiring additional resources.
5. Feedback from customers
Customers can submit their feedback to the chatbot. These genuine feedbacks can help the company grow and work on their shortcomings accordingly. Let clients or potential clients pose normal inquiries of your chatbot. Programming a bot with question alternatives and their comparing answers is an extraordinary method to present data to your crowd in a more intelligent setting. It very well may be a good time for clients to draw in with your chatbots, making them bound to pick your organization over a contender.
Therefore chatbots truly can become your company’s “ambassador” for digital marketing and work wonders in the years to come.
Looking to automate sales, support and marketing with WhatsApp, Instagram and Messenger? Let’s take it from here.